Blog

Direct Mail over Email?

Direct Mail over Email?

(16/01/17)

There is no doubt the invention of email has hugely benefited our lives, both personally and for businesses. However when it comes to marketing would you be better off undertaking a direct mail campaign rather than email?The below statistics certainly suggest so:69% will open a letter from a company about a promotion or special offer60% will open mail...

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What is Cross-Channel Marketing and why is Direct Mail a key component?

What is Cross-Channel Marketing and why is Direct Mail a key component?

(02/12/16)

Cross-channel marketing is all the rage with Marketers, or is that Marketeers?  Either way, popular it most certainly is in this data driven age and is all about interacting more effectively with your customers and thereby improving response.A cross-channel campaign is centrally managed and integrated so that it delivers a consistent, up to date...

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Royal Mail Direct Marketing Mail Postage Options

Royal Mail Direct Marketing Mail Postage Options

(28/09/16)

Royal Mail offer a range of delivery services and postage discounts depending on the number of items being sent, the size of the card, envelope or poly and the quality of the data.This can make it hard for us to quote accurately for postage without running your data through our system so we tend to quote on the worst case price and often surprise our...

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The Benefits of Royal Mail Mailmark

The Benefits of Royal Mail Mailmark

(09/06/16)

Mailmark is Royal Mail's new barcode technology. We add the barcode which allows Royal Mail to track your mailing as it moves through their sorting and delivery process.Mailmark has the following benefits:1. InformationThis is accessed via an online dashboard and includes the following:- Where your mail is and when it's going out for delivery- Accurate...

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How to organise a successful direct mail marketing campaign

(24/05/16)

Direct mail marketing is a very effective means of drumming up new customers and sales and is an integral part of the marketing strategy of many businesses and non-profit organisations. As with all things, planning and organisation is key.Top tips to ensure that your mailing has the best chance of success and a good response:1. Mailing list.The...

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How to Improve Call Handling Skills – 10 Tips

(01/03/16)

Why is good call handling so important? Here’s a quick look at a number ways you can improve call handling procedures to ensure the smoothest and most successful interaction with both existing and potential customers.1. Effective Communication – Communicating with others is essential in just about everything we do, so improving...

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